Stop Guessing!
Now, you have a guide to craft messaging that fits your practice.
No need to hypothesize about what keeps your clients up at night.
My approach is to start with client information you already have.
The Client Connection Guide shows you, step by step, how to organize and leverage this information to clarify your client focus and identify the right words to craft compelling copy.
The Client Connection Guide is a printable PDF workbook with
Clear Framework
so you always know what to do next
Simple Tables
for organizing what you know about your clients
Guided Worksheets
with prompts to record your client's words
The Client Connection Guide
Clear framework
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Each step is intentionally small and manageable
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You move at your own pace, with a steady forward motion
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A way to organize information without feeling overwhelmed
Simple tables
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Identify your ideal clients within your past and existing caseloads
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Capture key characteristics for each ideal client
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Write a clear, single statement that describes each one
Guided worksheets
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Capture the actual words and phrases your clients use
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Organize those words into a reusable vocabulary library
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Clearly articulate how your work helps—using your clients’ words
The Results
Identify
your
Ideal Clients
Clearly Articulate
their characteristics and pain points
The Vocabulary
your need to craft copy that truly resonates
The Client Connection Guide
$199
✔ Printable, fillable PDF workbook
✔ Structured tables to organize client information
✔ Prompts that surface the words your clients use
INCLUDES BONUS ($75 VALUE)
Psychology Today Companion Guide
A guide to refreshing your profile with the voice you shaped in The Client Connection Guide.
Focusing on your ideal clients is liberating,
not limiting
You can have multiple ideal clients
I have three ideal clients. My approach helps you uncover the different groups you serve best.
Your focus can change over time
As your practice evolves, reuse the guide to reflect new circumstances, interests, or training.
Ideal Client clarity opens doors
When you connect with the right clients, your work flows and everyone benefits.
Hi, I'm Frances Barry, a child therapist in Los Angeles
Before I discovered my calling to support kids, I spent 20+ years working with data - collecting it, organizing it and translating it into something useful.
So when I went on a quest in search of my Ideal Client, it was natural for me to take a data-informed approach.
I looked at the information I already had - initial consultations, notes, intake forms. I paid more attention to the precise words my clients used in session.
I collected, organized and summarized. I saw patterns. I found my Ideal Clients (I have three!).
That process became The Client Connection Guide, a step-by-step workbook designed to help therapists identify, describe, and connect with their Ideal Clients using information they already have - no more guessing for the right words to attract the right clients.
